Launched in 2016, TikTok quickly became a social media favorite by letting users create short videos up to three minutes long. It’s now a go-to platform for fun and entertaining content. From pranks to funny moments, TikTok usage has gained a huge spark ever since its introduction.
But TikTok isn’t just for laughs—many businesses use it to educate audiences and showcase their products or services. Whether you manage it yourself or hire a TikTok agency, this is a platform your brand should be on.
Interesting TikTok Usage Statistics
Something amazing happened in 2016. One app, with two different names, took the world by storm. Known as Douyin in China and TikTok everywhere else, it quickly became one of the fastest-growing social networks in history.
Fast forward to 2024, TikTok’s rise from a new app to a social media giant is nothing short of incredible. With over 1 billion monthly active users worldwide, it’s now one of the most popular and engaging platforms.
While Facebook and Instagram took nearly a decade to reach this milestone, TikTok raced ahead, proving it knows exactly how to dominate the social media game. Here’s a list of TikTok usage Statistics that most people are interested to know.
Total TikTok App Downloads
TikTok, available on both iOS and Android, has been downloaded 4.92 billion times worldwide. Its rapid growth took off during the COVID 19 pandemic when people were stuck at home in early 2020. With more free time, many turned to social media for entertainment. Statista reports that TikTok’s users aged 15-25 grew by 180% during this period.
| Q | Year | Downloads |
| 1 | 2020 | 313.53 million |
| 2 | 2020 | 291.99 million |
| 3 | 2020 | 197.04 million |
| 4 | 2020 | 181.93 million |
| 1 | 2021 | 179.57 million |
| 2 | 2021 | 202.34 million |
| 3 | 2021 | 177.53 million |
| 4 | 2021 | 161.65 million |
| 1 | 2022 | 196.86 million |
| 2 | 2022 | 218.48 million |
| 3 | 2022 | 243.01 million |
| 4 | 2022 | 198.34 million |
| 1 | 2023 | 238.93 million |
| 2 | 2023 | 256.11 million |
| 3 | 2023 | 273.31 million |
| 4 | 2023 | 232.22 million |
| 1 | 2024 | 137 million |
Most Popular Content Category On TikTok
Hashtags help organize content on social media, making it simple for people to find videos they enjoy. TikTok stats show that “entertainment” is the top content category globally, with an impressive 535 billion hashtag views. Other popular categories include dance, pranks, fitness, sports, and home renovation or DIY projects.
TikTok Usage By Country (Worldwide)
With 157.6 million subscribers, Indonesia is the country with the most TikTok users worldwide. Only three countries—Indonesia, the United States, and Brazil—have more than 100 million TikTok users each.
India, which leads in Instagram and Facebook users, is not on this list because the government banned TikTok in June 2020. The ban was imposed due to concerns about national security and data privacy. Before the ban, India was TikTok’s biggest market.
Here is a list of Top 10 countries with the highest TikTok audience (TikTok Usage by country).
| # | Country | TikTok Users |
| 1 | Indonesia | 157.6 million |
| 2 | United States | 120.5 million |
| 3 | Brazil | 105.3 million |
| 4 | Mexico | 77.5 million |
| 5 | Vietnam | 65.6 million |
| 6 | Pakistan | 62.1 million |
| 7 | Philippines | 56.1 million |
| 8 | Russia | 56.0 million |
| 9 | Thailand | 50.8 million |
| 10 | Bangladesh | 41.1 million |
US TikTok Usage By Age
Thirty percent of US TikTok users are between the ages of twenty-five and thirty-four. Actually, those under 30 make up 55% of TikTok users.
Younger demographics are addicted to TikTok scrolling. In the United States, 36.2% of TikTok’s active users were between the ages of 18 and 24. The breakdown of TikTok Usage by Age group is as follows:
| Age Group | Users In US (%) |
| 18-24 | 25% |
| 25-34 | 30% |
| 35-44 | 18% |
| 45-54 | 13% |
| 55+ | 14% |
Most Followed Person On TikTok
Khabe Lame has 162.6 million followers on TikTok, making him the most popular user. The most well-known TikTok users have the following precise follower counts:
| TikTok User | Followers |
| Khabane Lame | 162.6 million |
| Charli D’Amelio | 155.3 million |
| MrBeast | 96.7 million |
| Bella Poarch | 94.2 million |
| Addison Rae | 88.8 million |
| Zach King | 82.1 million |
| Kimberly Loaiza | 81.2 million |
| CZN Burak | 75.1 million |
| Will Smith | 75 million |
| Domelipa | 75 million |
Which Country has the Largest TikTok Audience?
With about 127.5 million subscribers as of 2024, Indonesia had the biggest TikTok audience. With over 121.5 million TikTok users, the US came in second.
It’s important to remember, though, that India had 190 million active members before the app’s permanent prohibition.
However, as of 2022, the video-based community building site, which is referred to as TikTok outside, has 730 million monthly active members in its own country. The software is known as Douyin in China.
Average Time Spent On TikTok Worldwide
There is no denying that children nowadays spend a significant amount of time on their electronic gadgets. For enjoyment, many of them are using TikTok, which might result in unending scrolling.
According to data from around the world, kids use TikTok for 75 minutes per day. As a result, it is the social networking site they use the most.
A recent research that examined the screen usage of children aged 11 to 17 found that younger phone users spend almost two hours a day addicted to TikTok.
TikTok claims that users spend more than 90 minutes a day on the app on average. The majority of users of these applications are young individuals.
| App | Daily Time Spend | Daily Use (%) |
| TikTok | 1 hour, 52 Minutes | 38.4 % |
| YouTube | 40 Minutes | 18.2 % |
| 16 Minutes | 5.9 % | |
| Snapchat | 10 Minutes | 3.6 % |
| Discord | 7 Minutes | 2.5 % |
| Roblox | 6 Minutes | 2.6 % |
| Chrome | 4 Minutes | 1.5 % |
| Netflix | 3 Minutes | 0.8 % |
| Spotify | 1 Minute | 0.6 % |
| 1 Minute | 0.1 % |
The Ultimate Line
This concludes our compilation of TikTok Usage data.
Despite a recent slowdown in user growth, TikTok is still one of the most widely used social networks globally, particularly among younger viewers.
It will be fascinating to watch if TikTok can maintain its market dominance or if more users and artists will soon switch to other sites in light of the possible US ban.
Frequently Asked Questions (FAQs)
What is the TikTok Usage Worldwide?
Globally, 1.04 billion people use TikTok every month. TikTok is used by 170 million individuals in the United States. In 2023, TikTok made $16 billion in the US. Adults in the US use TikTok for a standard of 53.8 minutes per day.
Which Year Did TikTok Complete 1 Billion Users?
TikTok announced their significant milestone in a press release that was issued in September 2021 (almost when the Covid 19 Pandemic was almost about to be over).
The application amassed one billion active users, enabling it to amuse its global audience. These and other TikTok data demonstrate the platform’s rapid success.
By the beginning of 2025, TikTok is anticipated to have 1.8 billion active users every month.
Is TikTok Banned in China?
China. The global rendition of TikTok is not allowed to be utilized in the Chinese mainland. Users are instead required to download Douyin, which is the Chinese counterpart of TikTok and is censored by the Chinese Communist Party.